Forbes recently released an article highlighting the spending habits of the ultra-rich, showing how many are holding back in the current market and minding their pennies, so to speak. Here are the Top 10 trends of the wealthy:

1. Rich are Spending Less and Shopping Smarter
2. Not Optimistic about the Economy, but They are Happy
3. Family is Top Priority
4. Cutting Costs is Important
5. Less Worried About Jobs
6. Shop Online More
7. They are Better Communicators
8. They Don’t Feel Guilty about being Rich
9. Brand Loyal
10. They Like Print Advertising