Contrary to what you might think, when you get the call from your listing agent that a buyer wants to look at your home for sale, the buyer already knows what your home looks like. They have toured it, peeked in the windows, driven by it at night, walked through your bedroom – you name it, they’ve done it. Surprised?
Today’s real estate market is shopped by buyers from the convenience of their living room couch, from their office, or on their lunch break. In fact over 45% of Minnesota buyers, according to a survey conducted by the Minnesota Association of Realtors, found their home on the Internet. Buyers are touring your home before they even make the call, so in this case, don’t you think it best to put your best foot forward from the very beginning?
I recently wrote about the old saying, “You never get a second chance to make a good first impression”, which was in relation to how you have a buyer enter your home. This can also hold true for photography. So many times I see photos like the one below of a multi-million dollar home ( in the photo below, the home is listed for sale at $2.9 Million) where the lazy real estate agent has gone in with a point and shoot camera and done the work themselves. Sadly, high-end buyers are going to pass this home up when they are searching online because it doesn’t grab their attention. Instead of seeing the beautiful architectural and historical details of the home, they see a lop-sided photo of some wood and a partial table.
As a seller, you would think you would be pretty upset to find out your agent is marketing your property in this manner. But believe it or not, I find that in most instances where I ask a seller whose home has not sold, to take a look at the photos in MLS, the first thing they say is that they have never seen the photos of their home. What? A good real estate agent should be showing a seller their marketing pieces, and as a million dollar listing, a good real estate agent should be having a professional photograph the home. Sellers have only one chance to grab a buyers attention, so proper angles and lighting are extremely important to highlight every detail of the listing.
When it comes time to sell your home, please make sure you choose an agent who specializes in luxury home marketing. It’s not about selling your home, it’s about marketing your home. Any agent can try and sell a home, but it takes a true professional to market it correctly.
So, when is your first showing? As soon as the buyer clicks the mouse. Do you want that buyer to click on through to the next home, or stay on yours for a while and enjoy the view?