Traveling to Denver to attend a luxury real estate conference is a highlight of my year. It’s a good way to market my listings to agents from across the country and meet people to send clients to when they move out of the Twin Cities.
Leaders in Luxury is an invite only event for the top luxury real estate agents in the nation, and I had the privilege of being invited again this year.
The chandelier shown above is located in the Ritz Carlton – Denver and was created by glass artist Dale Chihuly. It is an amazing work of art!
Thinking of selling your high end home? Want something different that sets your home apart from others on the market and really grabs a buyer’s attention?
Check out the new video released by Jennifer Kirby, Broker/Owner of Kirby Fine Homes, that features one of her luxury listings in Minneapolis. It not only blows the ho-hum virtual tours of still shots used by most agents out of the water, it tells a story about the home and creates an emotional reaction from buyers that could just make them say “This is the ONE!”.
Want your high-end luxury or historic home to be featured next? Give Jennifer a call for a professional marketing consultation and analysis.
Beautiful Flower Beds
Most real estate agents are not good writers, so it should come as no surprise that when you read through real estate listings the descriptions are lack luster. Some agents just don’t care, some just don’t know how to write well, and some agents are so “old school” that they know no other way. Sadly, home owners are the ones hurt because poorly written descriptions fail to attract buyers, so it is extremely important to choose an agent that writes well and takes the time to create a story about your home.
I continualy write on this blog about the importance of good listing photos and how they are the first things buyers look at when searching for a luxury home in the Twin Cities. Photos are the window into the soul of the home, but to make them even better, you must have a description that tells a buyer what they are looking at.
What to Do
- Accurately describe the home. Calling it the “Best” home in the neighborhood might not be a bad thing, but you better make sure you can back it up with photos and reasons on WHY it is the “Best” home.
- Use good adjectives that attract buyers like “Beautiful, Lovingly Maintained, Great Landscaping, Spacious”.
- Include longer descriptions of photos that highlight great features of your home.
What Not to Do
- Don’t use negative adjectives to describe your home. Words like “As-Is, Motivated Seller, Small, Needs TLC, Good Value” might not sound all that negative, but they can be a “red flag” to buyers who might think the home is not worth seeing, or needs too much work.
- Don’t put photos of your listing on the MLS without descriptions. Simple words like “living room” no longer cut it. Buyers want to know exactly what they are looking at and the best way to attract them to your home is to provide ample descriptions.
- Don’t be lazy. Check up on your Realtor and make sure they are giving your home the marketing it deserves!
(Of course if you pick the right agent from the beginning, you probably won’t have to do much. A great agent will make your listing shine!)