Putting on the Ritz

How does your Luxury Agent measure up?

We all have heard of The Ritz-Carlton for it represents one of the finest luxury hotel chains in the world. You might never have stayed in a Ritz, but through their successful marketing, you know they are simply the best at providing superior customer service.

Today I learned their mission statement or credo:

“The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambiance.The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.”

I also learned that every employee of the Ritz must complete 180 hours of customer service training each year. Wow! Now I understand how they take such good care of their clients.

This got me thinking…how does your Minneapolis luxury real estate agent measure up to their standard? In Minnesota, only 15 hours of continuing education is required each year. 15!! Look at what the Ritz does, 180! Here are a couple of things to ponder:
  • If your agent is only doing the bare minimum, do you think they are reaching their full potential?
  • If your agent does not seek out additional education above and beyond what is required, do you think they have the knowledge and skills to represent you and give the best customer service?
  • Has your agent sought out real estate designations and certifications, thus setting themselves apart from the vast majority of average agents?
  • Does your luxury home agent have a Mission Statement? If they don’t, are they running their business efficiently? If they cannot run their business, how can you expect them to run yours?
  • Most affluent home owners run a business, and of course, have a business plan. Have you asked your Minnesota real estate agent if they have implemented a business plan? If they can’t plan their own budget, will they be able to properly market your home?

Just a few ideas to consider next time you are interviewing an agent to market your Fine Home. Are there any questions or thoughts you have concerning what you expect out of a Luxury Real Estate Agent? Post a comment and let me know your recommendations!

If you would like to view additional Mission Statements of other major corporations, visit this interesting blog.

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